FAQ.
20 questions across 5 categories — the objections we actually hear, answered plainly.
[ GETTING STARTED ]
How do I actually buy a service?
Pick a service or bundle, choose Essential or Advanced, add it to your cart, and check out — same as any online purchase, with an invoice or the demonstration payment option at checkout. No sales call required unless you want one.
What if I’m not sure which service I need?
Start with the SEO Audit & Strategy Sprint — a one-off diagnosis that tells you exactly what to prioritise, with no obligation to buy anything else afterwards. Or book a call and we’ll help you scope it.
How fast do you actually start?
Kick-off timelines are stated on every service’s pricing block — typically within 5 to 10 working days of your order, depending on the service.
Do you work with businesses outside Germany?
Yes — our International & Multilingual SEO service exists specifically for that, and several of our other services work fine for any DACH-adjacent or EU business regardless of where the head office sits.
[ SCOPE ]
What’s not included in a retainer?
Paid ad spend (Google Ads, Meta Ads), website design or development beyond the specific technical fixes scoped, and any tactic we wouldn’t be willing to explain to you in plain language — see the transparency band on every service page for the full list.
Can I combine services from different pages into one order?
Yes — add as many services and tiers as you need to your cart; VAT and totals calculate correctly across a mixed order. Or choose one of the three bundles on /pricing/, which combine services at a lower blended rate.
Do you guarantee rankings or traffic numbers?
No. No agency honestly can guarantee a Google ranking or an AI citation, since neither of us controls the algorithm. We guarantee the scoped work, the reporting, and the method — not a specific outcome number.
What happens if our website needs a fix outside your scope, like a hosting issue?
We’ll tell you plainly and point you to what’s needed — we don’t quietly expand scope or bill for work outside what you ordered without agreeing it with you first.
[ BILLING & CANCELLATION ]
What’s the minimum term on a retainer?
3 months, stated on every service’s pricing block before you check out — after that, it’s cancellable monthly. One-off services (the Audit Sprint, add-ons) have no minimum term at all.
How do I cancel?
Email support@seomarketingtactics.com. Full terms — notice period, timing — are in the Refund & Cancellation Policy, and nothing there differs from what’s stated on the pricing page before you buy.
Are prices really net of VAT?
Yes — every price on this site is net, excluding 19% German VAT, because the offer is B2B only. Checkout shows the VAT line and the gross total explicitly before you confirm.
Can I pay by invoice instead of card?
Yes — pay by invoice/SEPA transfer is the default, standard route for German B2B, offered at checkout alongside a demonstration card-payment option.
[ AI SEARCH ]
What’s the difference between GEO, AEO and normal SEO?
SEO earns a ranking position in classic search results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) earn a citation inside an AI-generated answer — ChatGPT, Copilot, Perplexity, Google’s AI Overviews. Related disciplines, measured differently.
Do all your services help with AI search, or just the one?
Every service feeds AI-search visibility to some degree — better technical health and clearer content both help — but AI Search Visibility (GEO/AEO) is the only service that measures and optimises for it directly, as its own priced line.
How new is this, honestly?
Genuinely new — AI-generated answers with citations are a recent, fast-moving surface, and measurement tools are still maturing. We say that plainly rather than overselling certainty we don’t have.
Can I buy AI Search Visibility on its own, without a full SEO retainer?
Yes — it’s priced and sold as its own service, from €740/month, with no requirement to also buy another retainer.
[ DATA & GDPR ]
What data do you collect when I fill out the contact form?
Name, company, email, phone (if given) and your message — used only to reply to your enquiry. See the Privacy Policy for the full legal basis and retention detail.
Does Google Analytics track me before I’ve agreed to it?
No — GA4 loads only after you actively accept analytics cookies in the consent banner. Before that, no analytics request is made and no analytics cookie is set.
Where is my data actually stored?
Order and enquiry data is handled by us directly (the contact form hands off to email — see the Contact page for how that works); analytics data, once you’ve consented, is processed by Google under their standard terms, disclosed in full in the Privacy Policy.
Can I ask you to delete my data?
Yes — email support@seomarketingtactics.com and we’ll act on it under GDPR’s data-subject rights, detailed in the Privacy Policy.